The Scalezy curriculum is organised to help beginners understand the big picture before moving into specialised tools. Each stage builds on the previous one.
Foundation Modules
Module 1: Marketing Fundamentals
Customer needs, value propositions, segmentation, positioning, funnels, journeys and campaign objectives.
Module 2: Digital Ecosystem
Owned, earned and paid media; websites, search engines, social platforms, email and analytics.
Module 3: Website & Landing Page Basics
Domains, hosting, page structure, user experience, forms, calls to action and conversion principles.
Organic Growth Modules
Module 4: Search Engine Optimisation
Keyword research, intent, on-page SEO, technical checks, links, reporting and ethical optimisation.
Module 5: Local SEO
Local search visibility, business profiles, reviews, location pages, citations and local content.
Module 6: Content Marketing
Content strategy, briefs, blogs, social content, repurposing and editorial planning.
Advertising Modules
Module 7: Meta Ads
Campaign objectives, audiences, creatives, lead generation, tracking and optimisation fundamentals.
Module 8: Google Ads
Search campaigns, keywords, match types, ad copy, bidding concepts, landing pages and measurement.
Execution & Measurement
Module 9: WordPress
Pages, themes, plugins, responsive design, forms, basic SEO and website maintenance.
Module 10: Analytics & Reporting
KPIs, GA4 concepts, Search Console, campaign reports, dashboards and actionable insights.
Module 11: Email & Automation Basics
Lists, segmentation, sequences, campaign planning and responsible communication.
Module 12: AI-Assisted Marketing
Research, ideation, prompt improvement, quality control, workflow support and responsible use.
Career & Business Modules
Module 13: Freelancing & Client Communication
Service definition, proposals, discovery, scope, reporting and professional communication.
Module 14: Portfolio & Resume
Project documentation, case-study structure, resume positioning and LinkedIn profile basics.
Module 15: Interview Preparation
Concept revision, scenario questions, project presentation and mock interview practice.
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